Somewhere past ten trucks, one dispatcher stops being enough — and a full in-house department is still more than the business needs. Our desk covers that middle: planning split from the back office, lanes run as a network instead of a list of loads, and a regular review of where each truck made and lost money.
Quick answer: Dispatch for a 10–25 truck fleet means planning freight as a lane network across the whole fleet, with the back office run separately so planning time is not eaten by paperwork. Badass Logistics dispatches fleets of this size as a full desk or alongside an in-house dispatcher, and reviews deadhead, revenue per truck and lane performance with the owner on a regular schedule.
The single-dispatcher model fails quietly at this size. One person can book fifteen trucks, but not while also chasing rate cons, detention, check calls and invoice packets — so planning gets squeezed into whatever time is left, and trucks start getting booked one at a time again. The fleet looks busy and the margin slides.
Fleets here usually either hire a second dispatcher or hand the desk out. Either way, the fix is the same: separate the planning from the paperwork, and plan lanes as a connected network — which markets the fleet loads out of, which it reloads in, and which it avoids — rather than as a pile of individual loads.
Core outbound markets, reliable reload markets, and lanes the fleet stays out of, planned across every truck.
Dispatchers plan and book; setups, billing and claims run in parallel so planning time is protected.
Direct shippers, project freight and dedicated-lane opportunities pursued ahead of one-off board loads.
Deadhead, revenue per truck and lane results reviewed with the owner, and the plan adjusted.
Plenty of fleets here already have one dispatcher they trust. The desk can run the whole fleet, take a group of trucks, or take the back office so the in-house dispatcher plans full-time. The split is agreed on the onboarding call.
At fifteen or twenty trucks, the board cannot carry the fleet profitably. The desk pushes toward freight that repeats — direct shippers, dedicated lanes, and multi-load project moves out of our own rigging work.
Deadhead, loaded miles, revenue per truck per week and detention recovered are reviewed with the owner regularly, so lane decisions come from the fleet's own results rather than a feeling about a market.
Trucks are grouped by equipment, home base or lane so the dispatcher planning them knows those drivers and those lanes, rather than working one queue for the whole fleet.
Pricing is set on the onboarding call once we know the fleet — no number before that. These are the things the call works through:
You keep your operating authority, your insurance and your drivers. You approve every load before it is booked — no forced dispatch. Hiring, maintenance, and your safety and compliance program stay in-house; the desk plugs into your company rather than replacing it.
Badass Logistics is an industrial rigging company first, which is where the freight advantage comes from: our own projects generate loads that need covering, and project freight between sites moves through our licensed broker and carrier partners. Badass holds no operating authority and owns no trucks — your fleet hauls the freight, our desk finds and papers it.
See the full fleet dispatch service, browse dispatch by equipment type, or see how the desk works for 4–10 trucks, 25+ trucks, after-hours coverage.
The size where the owner is still the dispatcher — the desk takes the evenings back and plans reloads across every truck.
Dispatch for 4–10 Truck Fleets →Fleets with an operations team already — the desk takes a division, a terminal, overflow or nights, and brings project freight with it.
Dispatch for 25+ Truck Fleets →Nights, weekends and holidays covered for fleets with a daytime desk — breakdowns, missed appointments and early reloads handled as they happen.
After-Hours Dispatch for Fleets →Van, reefer, flatbed, step deck, Conestoga and more — what the desk does with each.
Dispatch by equipment →Yes. The desk can run the whole fleet, a group of trucks, or the back office only so your dispatcher can plan full-time. That split is set on the onboarding call.
By planning lanes as a network — where the fleet loads out, where it reloads, and which markets it avoids — and by booking each load for where it leaves the truck. Results are reviewed with you regularly. See dedicated freight lanes explained.
We pursue repeating freight for fleets on the desk — direct shippers, dedicated lanes, and multi-load project moves from our own rigging work — and put your trucks in front of it.
Yes. You keep your authority, insurance and drivers, and every load is sent for approval before it is booked.
The desk works with larger fleets too, usually alongside an existing operations team — see dispatch for 25+ truck fleets.
Tell us your fleet, your equipment and the lanes you want to run. We'll set up an onboarding call and get your trucks covered.